Social networks are constantly expanding opportunities and becoming multifunctional platforms. For example, Instagram and Facebook allow you to make in-app purchases. So far, we only see prices and photos of the goods, and to register an order, we must go to the website of the online store, or write to Direct. In the US, storefronts are already up and running and users are shopping on Meta apps. While it is not known when the feature will be available with us, there is every chance that this will happen as early as 2022. If this happens, then Facebook Shops could become one of the main digital marketing trends of this year. For online stores, such changes promise only the best. Companies strive to provide customers with as many one-click payment methods as possible. People do not want to re-enter card details and confirm payment by entering a code. Therefore, shopping on social networks will naturally lead to an increase in sales of online stores. YouTube is also doing the same thing. Soon, you’ll be able to buy products and services straight from the official YouTubers. In this case, you can buy instant YouTube views and get started with the proper strategy, so you could sell products to the targeted audience.
Artificial intelligence
According to Deloitte, in 2022 AI will help combine two marketing tactics:
- Artificial intelligence copes with the task of analyzing the interests of the audience faster and more efficiently. While one manager selects a couple of relevant offers for a client, AI will do this for several hundred thousand clients.
- quality of service. Chatbots increase satisfaction with the quality of service at times. Moreover, often clients do not even suspect that they are communicating not with a living person, but with AI.
UGC – User Generated Content
According to a survey, only 19% of consumers consider content created by brands to be truthful. This suggests that users trust other people more than companies. Therefore, user-generated content – UGC – is knocked out in trends.
UGC is not a new trend, but the last two years have seen a significant increase in the popularity of this content format. In 2022, an important part of the marketing strategy will be:
- working with macro and micro influencers. Over the past three years, brands have become more likely to reach out to bloggers with fewer followers. A study showed that micro influencers (up to 30,000 followers) had 60% higher on-page engagement and 6.7 times more cost-effective ads than more popular influencers.
- UGC for online stores. So far, most of the user-generated content of online shopping sites is customer reviews. But in 2022, UGC is breaking into trends.
- photos/videos without photoshop. In 2022, the content of social networks of brands should be more natural: videos without explicit processing, photos in real conditions, texts close to colloquial speech. Such content causes more audience engagement and contributes to the growth of brand popularity.
