Why Handcrafted Links Are Superior to Bot-Created Links for Your Website 

Internet visibility is the cornerstone of business success today. Search engine optimization or SEO is one of the most effective online marketing strategies to drive such visibility. It helps your website rank higher in search results. And once a website ranks higher, it getsgood exposure with its target audience. This brings valuable online visibility. 

Search engines like Google have certain ranking factors. A website must align with these ranking factors to rank higher.

Professional consulting in internet marketing and SEO services optimize your website so it checks all the boxes and has a better chance of a higher rank. 

Google prefers to rank authoritative and reliable websites. And it judges a website’s credibility through its backlink profile. Therefore, a website’s backlink profile is among the most critical ranking factors which is why many SEO services focus on effective link building as well. 

In the past, a high number of backlinks used to suffice for tricking Google into believing that a website is authoritative and many people used to deploy link-creating bots to acquire a high volume of backlinks. 

However, Google got smart. It also considers the quality of backlinks while determining the authority of a website. 

Therefore, bot-created links are no longer valuable when it comes to SEO. And handcrafting links appears to be the only way to the top. 

But organic link-building is alabor- and time-intensive process. And so, many people seeking quick wins often fall prey to the “get links quicker” schemes by shady, bot-createdlink-building services. 

These services do help you build a backlink profile. But this profile is not only useless but actually detrimental to your SEO progress. This is why opting for bot-created links over handcrafted links can have far-reaching and negative consequences for your entire online existence. 

Landau Consulting, a NJ SEO consulting company, has discussed some of these consequences in this infographic. Check it out to know why you must steer clear of shady link-building tactics.