When you first think of the tradition of gift-giving, what pops into your mind first? Most people view gifting as something done between two friends, loved ones, family members, or rarely, between two coworkers or acquaintances. But rarely do people think of how businesses can partake in this tradition too. Gifts can be given on behalf of businesses.
What are corporate gifts and why are they so important?
Gifts given by businesses are defined as corporate gifts. What are they? Corporate gifts have been a staple in businesses for many generations. For the uninitiated, it may seem strange that businesses and organisations engage in what is viewed as a personal act between a giver and receiver, but they may be surprised to find out that there are numerous benefits that businesses enjoy when they give these gifts.
Corporate gifting benefits businesses by:
- Acting as an indirect marketing tool or promotional gift that can boost brand visibility for new businesses.
- Attract new prospective customers to try out their products or services
- Build rapport with old customers so they may stay loyal or continue to patronise the business
- For networking purposes, i.e., to foster stronger relationships with existing business partners and new ones as well,
- To show goodwill and gratitude to employees, helping to boost overall productivity and also increase the likelihood of low turnover rates and worker dissatisfaction
- As an extra giveaway for those who attended marketing events and other special occasions
It’s clear that there are many benefits associated with giving corporate gifts. That’s why it’s unsurprising that there are many organisations that have sunk in a lot of money to find the best corporate gifts suppliers that can make some of the best customised items that could be given as gifts or giveaways. Larger companies even carefully plan out and organise the execution of these giveaways.
Should you be thinking of spending that much money too? Small or medium-sized businesses may not spend as much money as their larger counterparts, but they still set aside a reasonable amount as an investment since corporate gifts are so integral to many marketing plans.
You don’t have to break the bank to give a good corporate gift. Luxury or premium corporate gifts are almost always a great gift to give, but not always appropriate for the occasion, nor are they always effective. Remember, giving gifts to people, for businesses, is still an investment risk with intangible benefits. One must learn how to juggle practicality with organisation and creativity when it comes to giving great gifts.
Learning how to give gifts at an affordable price range
Need to give out gifts for an event or any other occasion, but want to be a little more prudent about it? Don’t worry, it’s achievable! The first step to giving affordable corporate gifts on a budget is to search for a corporate gifts supplier that is offering the type of gift you want to give out at an affordable price range. There are dozens of gift shops and suppliers in Singapore, so the hard part is figuring out which of them is the most appropriate and the best choice for you.
You don’t need to give an overly expensive gift to impress your receivers. Nor does the gift you give have to be lavish or luxurious. Ever heard of the phrase “it’s the thought that counts”? Well, it applies to the practice of giving corporate gifts as well. Truth is, no one expects you to give an expensive gift, but if you surprise them with something thoughtful, they’ll be more likely to remember you.
Looking for great gift ideas? Then consider two things: looks and function. Go more for aesthetics and look for pretty designs that are eye-catching and attractive. Pretty designs are much more noticeable, which is why many corporate gifts are custom-made, planned out, and designed. When you’re creating your gift, don’t forget to be hands-on with the process and always choose your designs wisely. You can get the most out of your gift by choosing an appropriate gift item at a reasonable price range, then transforming it with a creative design for flair. So what are you waiting for? Get a nice customised corporate gift now!
Sagana International is an experienced corporate and door gift supplier in Singapore. We provide tons of ways for you to create and give thoughtful gifts to your customers, clients, partners, and other people important to your business.