SEO (Search Engine Optimization) is still a mystery to many manufacturers and also industrial businesses. It makes sense because guidelines and “best practises” are always changing as a result of emerging technologies and fashion trends. Therefore, it should come as no surprise that there are many misconceptions about SEO.
So let us go back to the fundamentals of SEO and explain its value to manufacturers and industries if you are new to the realm of digital marketing.
We would like to provide clarifications for a few queries that businesses in the manufacturing and industrial sectors frequently ask.
What is SEO?
SEO is a technique required to be applied to your website so that your website may always appear on the top of all search engine search results. Getting backlinks is one of the techniques used and Linkascope can help to monitor backlinks portfolio of your website.
What is the role of SEO in our marketing?
As mentioned above, SEO techniques help your website appear on the top page of search engine results, as a result, most people can easily find you and can become your prospects.
How can videos help improve SEO?
Videos can boost your SEO in the following ways:
- Increase the visibility of your website
- Can expose your brand more on the Internet
- Google considers your page has high-value
- Visitors spend more time on your website.
Can the video be published on the homepage?
Of course! While we advise producing films for more targeted keywords and sites, a video on your website’s home page might draw viewers in and entice them to stay on it longer.
How page speed can affect our SEO?
No prospects will be ready to wait longer for your website to open. If it does not open quickly they will forget your site and go to some other website and you lose one prospect.
Are title tags so important?
Certainly yes, title tags can help Google quickly recognize the content type your page contains. Also, Busy Fox can further help you to earn quality backlinks that can enhance the rank of your website by improving SEO.
How can we build a sitemap?
To gain an idea of the Title, URL, and Meta Description of each page, we advise drafting your sitemap first inside a Google Sheet.
- To begin, crawl each page of the website using a certain crawling tool
- Export the results to a spreadsheet and organize them as necessary. Blogs and any non-content pages are not required.
- List your child pages below the pages where you want to designate them as parent pages. Ensure that the parent page’s URL structure is followed. Therefore, the “Products” section’s “Linear Guideways” page would have the URL www.website.com/products/linear-guideways.
How can we submit our sitemap to Google?
To ensure that new pages will be included automatically, many content management systems (CMS), such as WordPress, will auto-generate your sitemap page.
Also, consider registering on the BLEEN directory which can also help your website search engine optimization.
